Apple

Actually, I do not like Apples "closed wall"-business model but I cannot avoid to be impressed by what they have achieved.

Just before launching iPhone I read somewhere about their objective, measured as a percentage of sold devices in the world. Or maybe it was as a percentage of the invoicing for sold devices, I don't really remember. What I DO remember though, was my reaction: "No way!!!"

I couldn't even imagine that a new player, with no experience of "the art of making cellular phones" would be able to make a decent device. It was not only me thinking so. Nokia thought the same... as did the majority, if not all, of the existing cell-phone manufacturers.

Well, we know the result. Apple re-designed the cell-phone market.

Impressing!!

This graph from "The economist" confirms the success of Apple. In three years they have gone from nothing to hauling in +50% of all the profit that cell-phone devices generates. This they are doing with one sole model and by having less than 5% of the total cell-phone market (counted by sold devices).

However you look on these graphs... you can't deny that Apple has done something impressive.